A German company, Magura applies to bikes and motorbikes what Germany is famous for when it comes to cars; highly efficient and technical design and engineering. Founded by Gustav Magenwirth in 1893 (where it got its name ‘Gavin Magenwirth GmbH & Co.’, aka Magura), the company creates and distributes highly competitive, advanced-level cycling related products from brakes and suspension systems to helmets, bags, and even sunglasses and clothing.