When it comes to gadgets Will.i.am is out spoken about being a fan, sadly when it comes to producing his own the end results often look like something you could find in a bargain bin in a pound store.
When I heard that he had produced his own set of headphones my mind started imagining all the ways he could make them tacky and impractical, I was almost disappointed when I first saw them as I liked the design. The Buttons are marketed as a fashion piece rather than good headphone, the packaging comes with a small magazine with a bunch of people I’m meant to recognise looking incredibly serious and moody whilst wearing their buttons (the must be listening to Radiohead) which all comes across as forced and cheesy.
In the blurb, there is a lot of mention on the word dope, these headphones are “for the dope” which is about as cool as hearing your mum say her new kitchen curtains are “on fleek”. Once you scrape all the packaging away you are left with some cool looking headphones, I know not everyone will agree and they certainly don’t remind me of vinyl records or whatever the intention was but they seem solid with a clean finish (as you would expect for the ridiculous price). However, these could be made gold from the lost city of Atlantis and they would still be worthless if they don’t sound good.
I found the sound quality clear and crisp, I expected the bass to be stronger coming from a Hip hop and R&B artist but its good enough for most tracks. The big issue with these headphones is they just aren’t future proof, there is no noise cancellation system, they still rely on a cable to pass the signal between ears and the battery life is a pitiful 6 hours. They would have been great if they were released about 10years ago but today people expect much more for their money. The two earbuds magnetically connect around the neck when not in use, I think the idea is that they look so stylish it could be mistaken for jewellery but sadly they look as much like jewellery as your nans glasses hanging around her neck.
I was left in two minds about these headphones, I was impressed by the sound quality, but they don’t have enough modern features to make them worth that massive price tag, if you are looking for a fashion statement rather than quality headphones then they might be worth a look. RRP $199.95
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3 out of 5
Pros
Striking design
8 colours available
Good sound quality
Lots of earbuds to get the perfect fit
Magnet connects around the neck
Solid construction
Cons
Over priced
Limited functions
No noise cancellation
Not fully wireless
Short battery life
Heavy
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