If you are a fan of The Apprentice, you may remember in 2011 (series seven) there was a Michael Sheen look-a-like who ended up in the losing team for eight out of the eleven tasks. However, Tom Pellereau’s gentle nature won the over the viewers and Lord Sugar, proving nice guys CAN finish first. As a creative inventor, Tom went on to put Lord Sugar’s £250,000 investment to good use by setting up his company AvenTOM Ltd, which is all about reinventing beauty accessories to make life easier for consumers.