The first Solly Baby wrap was created in 2011 when Elle Rowley took to making her own wrap after the birth of her second child, Solomon. This is where the name Solly Baby comes from. She found existing carriers painful and unattractive, and wanted to create something comfortable and stylish to wear. Solly Baby believes closeness is what matters, and that the power of touch provides a strength and comfort whilst encouraging bonding by experiencing life together.