Whilst on a recent weekend away, we had just arrived in our holiday home after a five hour delayed flight and running off 1 ½hours sleep. One of my fellow travellers had been repeatedly grumbling about how desperate he was for a coffee – however, when I brandished an ancient looking jar of instant coffee under his nose, he looked at me like I had just offered him my sweat-ridden hiking socks in a cup of boiling water. The point I am trying to make here is that just because all coffee has the word “coffee” on the label, doesn’t mean it all tastes the same.