The Steel HR is the first activity tracker of its kind, with a heart rate monitor that can offer a long-lasting battery life of 25 days before it needs recharging. It comes with a stylish, classic watch body that compliments your gym outfit as well as your evening wear. The Steel HR has both an analogue dial and digital display, and a soft silicone strap with a traditional metal buckle. It is available in 36mm or 40mm, black or white, with a whole host of alternative straps, including leather, to suit your style.

When it comes to lifejackets , Crewsaver’s main objective is to make sure they can get as many people to wear them as possible. This isn’t by scaring people with horror stories, but by ensuring the life jacket is unobtrusive and unrestrictive enough that it will become second nature to throw it on and forget about it. After all, a lifejacket is only going to work if you’re wearing it! Thehe Crewfit 180N Pro is the first of its kind,  and provides safe, stylish, comfortable and affordable safety to the everyday recreational boater.

Wilf Carradice kick-started his company nearly 80 years ago by making saddle bags and panniers. He discovered that a bag he had created for himself was superior to those already on the market, and throughout the ‘40s and ‘50s his bags became the number one choice for hard riders and clubmen.

The Vaypor+ from Bont tries to combine luxury with strength when designing this technical cycling shoe, featuring the strength of a kangaroo leather upper, soft cow hide internal lining and Bont Cycling’s carbon technology to ensure the highest strength-to-weight ratio and lowest stack height. This shoe is available in white, black, blue, green, brown and orange, and in standard, wide, narrow and Asian fit as well as a Full Custom option.

The Swing Speed Radar with Tempo Timer has been created to optimise your clubhead speed and tempo time. Endorsed by Jim McLean, this device provides you with feedback on your clubhead speed in relation to ball distance, whilst feedback on your tempo time indicates how consistent and repeatable your swing is, giving you a clearer idea of your performance and consistency. You can measure either reading alone or combine the two.

Ok, so maybe a big chunky bell could ruin the overall look of your vintage fixed-gear bike with antique leather saddle and ironic basket, but when you are cycling to your favourite independent, responsibly sourced, dairy-free coffee shop you need something to make the plebeians move out of the way. Fear not- Spurcycle have designed possibly one of the most attractive bicycle bells to compliment you hipster bike (side note: this bell will also work on non-hipster bikes).

The Flyweight Bib Shorts have been specifically designed for cycling and training in hot and humid conditions. With an 80% polyester and 20% elastane combination fabric, they are light and breathable, featuring a thin mesh upper section with a cut away at the front to keep you cool. The material offers a soft four-way stretch to allow for maximum movement, and they have been treated with Coldblack, which reduces the build-up of heat by reducing the amount of sunlight absorbed by the fabric.

Dubarry was established in 1937 when a co-operative company set about providing employment in Ballinasloe, Galway on the west coast of Ireland. Today, they produce leather boots inspired by the rugged coastline and sailing heritage that has long been at the heart of the area.

Withings have recently been bought by Nokia, and our first review of the new brand is the Nokia Body Cardio Heart Health & Body Composition Wi-Fi scales. This scales offer you a comprehensive picture of your health just by stepping on; they provide readings on weight, BMI, body fat, water percentage and muscle and bone mass, as well as cardiovascular health via heart rate and pulse wave velocity,, which is recognised by the medical community as the best stand-alone indicator of overall cardiovascular health.

The Roclite 290 by Inov-8 have been designed for trail running on multiple terrains in mainly dry conditions. They are available in four colours: red, blue, grey and black (the red and blue styles are particularly striking). They come in a standard fit, in full sizes from 6 all the way through to 14, with half sizes available up to 11.5.