BundleBean is the brain child of Emily Goodall, who was tired of the impracticality of carting huge quantities of gear around when taking her two toddlers out. Established in 2011, the company quickly expanded their product range to include covers for baby wearing items like slings and carriers.

Meet Snoozy, from myHummy this fuzzy little “bear” comes in two colours, Slate or Mint, both modern, gender neutral designs. No pastel pink or sky blue here! Snoozy plays soothing sounds to help lull babies to sleep and can be attached to a cot with a dummy clip. Snoozy comes with five different white noise options to choose from, amniotic fluid with heartbeat (wasn’t he a DJ in the 90’s?), ocean waves, rainfall, vacuum cleaner and a hairdryer. The white noise box sits snuggly inside the body of the toy and can be switched on by squeezing its face.

As we are becoming increasingly aware of the importance of keeping our carbon footprint to a minimum, more and more companies are trying to do their part. Greentom are the creators of the first ever green stroller. The Greentom Classic has a frame that has been made from recycled polypropylene and the seat is made of recycled PET bottles, making it the first 100% green buggy.

Even though I have recently level upped into fully fledged grown-up (turned 30 AND got married in the same year), all my clothes feature at least one of three things: the colour black, rips. or skulls.  Although my Mum thinks I should grow up, I’m ok with that. Being in the same position as a lot of people my age who are newly married, we are preparing for the next step (no, not divorce), the pitter patter of tiny financial burdens.

This baby seat aims to provide a safe and balanced ride for both adult and child, with a centre mounted seat to help distribute the weight evenly and put the child between your arm, where you can easily talk and keep an eye on them, unlike rear mounted seats. The new design has higher sides for increased child-stability, an added strap underneath the bar for further stability, a two-movement thumbscrew, a two-movement buckle release, additional straps on the foot cups, and also features an increased seat size.

The prospect of fitting a car seat can be a task that strikes fear into new parent’s hearts but with a Simplicity Car Seat, as the name would suggest, it’s simple. Silver Cross have designed this car seat to be used with the ISOFIX Simplifix base (RRP £120) as well as being compatible with all the combination prams (the Pioneer included) however it can also be safely attached with the seatbelt, with bright blue guides to show you where it needs to go.

Nobody has more experience to draw on than Silver Cross when it comes to prams, with over 138 years behind them and their founding father William Wilson being the inventor of the first ever baby carriage.   

Being a fairly young company phil&teds (not to be confused with Bill and Ted) have managed to achieve a lot in a short space of time, they pride themselves on being slightly wacky inventors who put the parent first when it comes to their products. So having said that we were pretty excited about getting our hands on their Smart Lux Pushchair to see what it had to offer, a sound proof hood perhaps or nappy changing robots? Sadly not but what we were supplied with didn’t disappoint.

As new parents things that you have never knew existed can quickly become a salvation, for my best friends it was the breast pump. It appeared the mother, the baby and the breast had all very different ideas about breast feeding and she quickly became exasperated with the situation to the point of tears. She had a manual breast pump as a backup plan but it quickly became something else that stressed her out as she found it uncomfortable and the repetition hurt her hands, enter the Medela Swing Breastpump.

The rockaRoo produces a big swinging motion in a compact baby seat, our test subject - 2 month old violet, LOVES it. Violet’s mum and dad were first drawn to the rockaRoo because they live in a flat and wanted something with a comforting motion and at a 3rd of the size of a traditional swing it wouldn’t take up half the living room. 4moms state that it is suitable for use from birth until the child reaches maximum weight limit of 25 pounds, can sit up unassisted or attempts to climb out.