Dragon Alliance was born in 1993 in a garage in Capo Beach, CA, to the proud father Will Howard, with the aim to build a company that can create eyewear and accessories for active lifestyles and encompass his own passions for surfing, snowboarding, and riding dirt bikes. With the heat wave we have had this year I would have been lost without a decent pair of sunglasses, trying to enjoy a day out whilst squinting and shielding your eyes with your hand, let alone attempting any kind of sports activity.
When the weather is glorious and you have a decent tune playing in your ears you can feel on top of the world, even when you are walking to somewhere hideous like the DVLA, the Viper sunglasses from Zungle cut out the cumbersome combination of headphones and sunglasses or earphones with their dangling wires by turning the sunglasses themselves in headphones. The Viper uses bone conduction and Bluetooth to allow you to listen to your music wirelessly but at the same time keeps you connected to the world around you.
Tom Daly (not the guy in Speedos who flings himself off diving boards) and Max Vallot created District Vision in 2015 after a series of life-changing events caused them to discover running and meditation, not necessarily two things you would assume have a lot in common. However, when you consider both practices involve focusing on your breath and body, being fully present in the moment and usually leave you feeling energised and clear headed (only one should leave you covered in sweat and with shin splints).
POC is a Swedish company founded in 2005 when it broke into the market with ski racing products featuring new ideas and solutions to improve ski racing safety, successfully reducing the force transmitted to the brain and body in case of a crash, since then they have moved into a wide range for sports safety wear, apparel, and sunglasses.
ROKA was formed in Austin, Texas in 2011 by two former Stanford All-American swimmers with the mission being to build the world’s fastest wetsuit. Over the years, they have branched out into fashionable eyewear alongside their wetsuits and goggles, thanks to their experience and love for the great outdoors.
Ok, so the middle of winter isn’t necessarily the time you will be looking for some new sunglasses. However, with wet roads and the low sun, it is just as easy to become dazzled at this time of year as it is in summer, plus everyone looks cool in sunnies and it will detract from the extra chins you gained over Christmas.