Skip Hop Greenwich Simply Chic Backpack

Skip Hop was created as a global lifestyle brand who is committed to making parenting as easy and fun as possible, with their core philosophy of “Must-Haves Made Better,” Skip Hop re-designs and re-engineers essential products from the baby bag to pushchairs to bath toys, and allowing parents to enjoy functional and stylish products. The Greenwich Simple Chic Backpack aims to bring a little class when you are out and about with baby, even if you have got sick down your shoulder and the bag has a dirty nappy tucked away in there.

Ava Fertility Tracker 2.0

Who would have thought one of the most natural things in the world could be so difficult? People often assume making a baby will be the fun - I mean all those early nights, great right? However, for many couples it can quickly become a stressful, never ending cycle of apps, thermometers, vitamins, counting days and peeing on sticks. To top it off: the stress of it all can render your hard work null and void.

myHummy Sophie

It’s obvious that new parents are in for some serious life adjustments when a new baby comes along but it is also a huge adjustment for baby too, imagine spending nine months falling asleep to the same sounds, light and temperature conditions and then being expected to sleep in a totally different atmosphere, I don’t even like switching sides of the bed. Little Sophie from myHummy is here to help ease baby through this transition by using white and pink noises to help soothe and comfort baby into sleep.

Kokadi Flip Baby Carrier

Kokadi was founded in 2010 when Ceyda Temur failed to find a babywearing company that had the modern designs that she was looking for, the company now produces a wide range of both baby carriers and wraps in a variety of different patterns. The Flip is the original baby carrier from Kokadi and comes in a whopping 60 different patterns, ensuring there is something for everyone. The Flip has been created so that it can be worn on both the chest and back and features an easy to slip on design.

Ewan the Dream Sheep Deluxe Grey Bundle with Baa Baa Blankie

Babies only have two jobs to focus on: eating and sleeping, but for some reason they act like these are the most demanding of chores in the world and go through stages of trying to avoid them at all costs (there is literally nothing I enjoy more as an adult). Enter Ewan the Dream Sheep! OK so you are on your own with the feeding thing, but you will certainly be able to handle that better after a good night’s sleep and that is Ewan’s speciality.

Elvie Trainer

A weakened pelvic floor doesn’t have to be something you need to put up with as you get older or after giving birth. 1 in 3 women, and up to 80% of expectant and new mums experience pelvic floor issues but this doesn’t mean this is something you have to live with forever. Yes, those muscles will become weaker with age, during and after pregnancy but like any muscle it can strengthened through the right kind of exercise.

Elvie Pump

The Elvie Pump is the world’s first silent wearable breast pump, with the aim ofi providing mums with the freedom to discreetly pump wherever and whenever they like. The pump comes in a choice of single or double but with the double costing you just shy of £449 it is probably best to test out the single first before committing to two. The single kit comes with one Hub, two bottles (5oz/150ml, BPA free), a 24mm breast shield and a 28mm breast shield, two valves, two spouts, two seals, two storage lids, two bra adjusters, USB charging and a carry bag.